re
has gradually
declined to 15%
from earlier
30%. About a
couple of years
ogo, the brand
opened its first
company-owned
retail outlet
called "ABC Ki
Duniya" (World
of ABC). The
outlet reassures
the customer
about the
genuine
material, and
encourages
interaction
besides
displaying a
range of
refractory and
aluminium
based products.
This type of
outlet is also
likely to
enhance the
company's
image.
Question :
Taking into
consideration
the cement
market and the
commoditised
nature of the
product,
comment on
the pros and
cons of an
outlet of this
kind. Would
such outlets
alone enhance
sales? Explain
your answer
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